Professor, Applied Behavioral Science
4056 Dole Human Development Center
Department Phone: 785.864.4840
Office phone: 785.864.0521
Fax: 785.864.5202
E-mail: semb@ku.edu
B.S. University of Washington (Psychology), 1967
Sc.M. Brown University (Psychology), 1969
Ph.D. University of Kansas (Child Psychology and Human Development), 1972
Undergraduate and Graduate Courses
Research Interests
My primary interest is in designing and evaluating teaching systems. We work in the areas of contingency-managed learning, critical thinking and program-solving skills, scientific thinking, on-the-job training (OJT), and computer-based instruction.
Service and Professional Interests
Service interests include overseeing written comprehensive exams, organizing and implementing student ratings of instructors and classes, and co-director of the department’s multicultural scholars program.
Representative Publications
Semb, G.B., & Ellis, J.A. (1994). Knowledge taught in school: What is remembered? Review of Educational Research, 64, 253-286.
Semb, G.B., Ellis, J.A., Fitch, M.A., & Parchman, S. (1995). On-the-job training: Prescriptions and practices. Performance and Instruction Quarterly, 23, 111-130.
Ellis, J. & Semb, G. (1998). Very-long term memory for information learned in an introductory college course. Contemporary Educational Psychology, 17, 243-261.
Buzhardt, J., & Semb, G. (2001). Item-by-item versus End-of-test Feedback in a Computer-based PSI Course, Journal of Behavioral Education, 67-79.
Greenhoot, A.F., Semb, G., Colombo, J., & Schreiber, T. (in press). Prior
beliefs and
methodological concepts in scientific reasoning. Journal of Applied Cognitive
Psychology.
